SEO (Search Engine Optimization)

  • On-page SEO

  • Off-page SEO

  • Technical SEO

  • Keyword research and analysis

  • Link building

  1. SEM (Search Engine Marketing)

    • Google Ads

    • Bing Ads

    • PPC (Pay-Per-Click) advertising

  2. Content Marketing

    • Content creation (blog posts, articles, videos)

    • Content strategy and planning

    • Copywriting

    • Editing and proofreading

    • Content management systems (CMS) like WordPress

  3. Social Media Marketing

    • Social media strategy

    • Campaign management

    • Social media advertising (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.)

    • Social media analytics

  4. Email Marketing

    • Email campaign creation and management

    • List building and segmentation

    • Email automation

    • A/B testing

    • Email analytics

  5. Analytics and Data Analysis

    • Google Analytics

    • Data interpretation and reporting

    • Conversion rate optimization (CRO)

    • A/B and multivariate testing

  6. E-commerce Marketing

    • Product listing optimization

    • E-commerce platforms (Shopify, WooCommerce, Magento)

    • Online sales strategies

  7. Digital Advertising

    • Display advertising

    • Remarketing/retargeting

    • Native advertising

  8. Marketing Automation

    • Tools like HubSpot, Marketo, Pardot

    • Workflow creation

    • Lead scoring

  9. Design Skills

    • Basic graphic design (Adobe Photoshop, Illustrator)

    • Video editing

    • Basic HTML/CSS

  10. Customer Relationship Management (CRM)

    • CRM software proficiency (Salesforce, Zoho CRM)

    • Customer journey mapping

  11. Communication and Collaboration

    • Strong written and verbal communication skills

    • Project management tools (Asana, Trello, Monday.com)

    • Team collaboration tools (Slack, Microsoft Teams)

  12. Industry Knowledge

    • Staying updated with digital marketing trends and best practices

    • Understanding of different industry verticals

  13. Problem-Solving and Analytical Thinking

    • Ability to troubleshoot and resolve issues

    • Strategic planning

  14. Certifications and Training

    • Google Analytics Certification

    • Google Ads Certification

    • HubSpot Inbound Marketing Certification

    • Facebook Blueprint Certification